2018 Jul 14
‘Selbstportrait’ by Simon Freund
“Selbstportrait is a photo series portraying 100 humans wearing Simon Freund’s signature uniform and vice versa.”
The result are 200 portraits. One hundred of them show 100 different people, all wearing Freund’s unique uniform; the other hundred show Freund wearing the clothing of 100 different people.
“You can not put together a personality with clothes. It only reaches up to the neck. And then it ends.”
When the clothes we wear become the identifying feature of ourselves, what really identifies our personality? Freund raises the question about the individual. The work questions our desire for individuality as well as the urge to belong to something or to make a statement by wearing certain clothes. What do we actually needed to to be ourselves? Is it our charisma and our personality or is it the clothing we wear. Is the power of our clothes strong enough to create a self-portrait where the presence of our self is no more needed?
“You can not put together a personality with clothes. It only reaches up to the neck. And then it ends.”- Helmut Lang
12th – 15th July 2018, 12:00 – 18:00
Adlzreiterstraße 13 RGB
Born in Königstein im Taunus, Simon Freund is a conceptual artist currently living and working in Munich, Germany.
You can also find this work online: selbstportrait.simonfreund.com